Dar Group, a privately owned international professional services firm comprised of various brands and trading names including the likes of Dar, Perkins + Will, Currie & Brown, and Elementa,  is set to build a new 185,000sq ft. mixed-use scheme at 150 Holborn in Camden, London, with the project being recently granted full planning permission.

The new nine-storey building will replace an outdated 1980s building currently occupying the site, serving as a central HQ for Dar Group and many of its affiliated companies and bringing all aspects together under one roof in an effort to streamline operations. Companies to be housed within the new premises include Dar, Perkins + Will, Currie & Brown, Elementa, IPA Advisory, Penspen, and Maffeis.

The development will also incorporate ground floor retail space and an adjacent residential block comprising 13 apartments.

Andrew Loudon, UK managing director for Dar Group, stated, “Our new HQ in Holborn is a demonstration of commitment to the UK by Dar. We are delighted to be developing our premises in this dynamic, exciting and developing area of London.

“We view London and the UK as a key area of our business in supporting our global clients and are actively pursuing a number of opportunities to further grow our business.

“In addition to growing our business in the UK, we will be focusing on creating local employment opportunities and engaging with the local community to encourage awareness of design and engineering through educational collaboration.”

Not merely satisfied with a run of the mill development, Perkins + Will, the architect and design firm for the project, is aiming to achieve some notable green credentials. In fact, they have already stated a desire to attain BREEAM Excellent, LEED Platinum, and SKA Gold certification. Meeting such standards would not only create a better environment for the workforce but also save in terms of finances and of course improve upon the premises’ eco-friendly merits.

John Drew of Perkins + Will also commented, “150 Holborn will act as a significant landmark for Camden and will push the boundaries of sustainable development and design. We have worked closely with the London Borough of Camden to ensure that the building fits with the surrounding area, whilst supporting Holborn’s future development and prosperity with a distinctive new design at its heart.

“We are proud to be investing in the future of Camden, an area that is ripe for growth and presents significant opportunity for employment, living and leisure.”

Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor as he continues to expand his horizons.
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