There are many factors which can play into whether or not a given job role or company holds appeal in the eyes of employees both existing and potential. Finances are an obvious consideration, with higher wages always proving an attractive lure, however new research suggests that money may not be quite as important as once thought; in fact, other factors may hold greater sway.

This is according to a new study conducted by Powwownow, which found that nearly one-third of UK employees would prefer flexible working to a pay rise, with 75% saying that the option of working flexibly would make a job more attractive to them. In a similar poll conducted in 2017 a slightly lower figure of 70% stated that they would favour a job that gives their employees the option to work flexibly, suggesting that such practices are only rising in popularity.

Of the binary genders women were found to be most in favour of flexible working arrangements with 81% saying that flexible working would make a job more appealing, while almost half (45%) strongly agreed that they would favour a job that offers flexible working. That’s not to say that male workers don’t find the option to work flexibly attractive when considering a role however, as 69% insist that they would view employers who offer flexible working more favourably.

The research also found that Millennials are the most likely to want the option to work flexibly, with 70% wishing they were offered it, compared to just 47% of over 55’s.

Jason Downes, MD of  Powwownow, commented, “Businesses who want to attract and motivate the best talent need to recognise that in an increasingly busy digital world, where managing work-life balance is more complex, flexible working is a key consideration for employees applying for a new role.

“Today’s employees are looking for a work-life balance where their career and personal life compliment and support each other. With over 40% of workers indicating they don’t have time for friends and family, it’s clear that employers need to be doing more to support their employees and promote flexible working policies within their organisation.”


Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor as he continues to expand his horizons.
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