As part of a larger-scale investment programme recently announced by tech giant Apple, the company also revealed plans to open a brand new campus providing offices and workspace for the 20,000 additional employees they intend to bring in over the next five years. Apple currently employs approximately 84,000 individuals in the US, the vast majority of which are based in California, so the given figure of 20,000 new hires and commitment to building a new campus at a new location represent a substantial investment on Apple’s part; though you could argue given their industry standing that there remains little risk involved if any.

While no details have as yet been given as to the exact location of the new campus, the firm insists the campus project and wider programme will raise the company’s direct contribution to the US economy to more than $350 billion.

The company also seems keen to push an eco-friendly ethos, announcing that the new campus will be powered in its entirety by green energy sources.

Apple’s CEO, Mr Tim Cook, said during the announcement of the larger investment programme, “Apple is a success story that could only have happened in America, and we are proud to build on our long history of support for the US economy. We believe deeply in the power of American ingenuity, and we are focusing our investments in areas where we can have a direct impact on job creation and job preparedness. We have a deep sense of responsibility to give back to our country and the people who help make our success possible.

“All of Apple’s US facilities, including offices, retail stores and data centres, are powered by 100% renewable energy sources like solar, wind and micro-hydro power, which Apple generates or purchases from local projects. The new campus announced today will also be powered entirely by green energy.”

Of course Apple are not the only global-scale company seeking out a location for new premises, with Amazon also hitting headlines with their continued search, which they recently narrowed down to a pool of 20 possible city locations. It will be interesting to see where the two companies end up, and how their motivations and approach may differ.

Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor as he continues to expand his horizons.
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