We’ve reported many-a-time on how the location of your chosen office premises can have a substantial effect on the overall performance of those working within, discussing how something as simple as your address can have a substantial impact on how your company is perceived, comparing the merits of urban locations to those of more rural settings, highlighting how many of the UK’s SMEs are relocating in order to battle lacking productivity levels, and reaffirming the still-present value of a London address across many industries. Now, another new study has been published which serves to further reinforce the idea that location is not a factor that can be overlooked when planning for the ideal office.

The report, conducted and compiled by EY in collaboration with LinkedIn bearing the given title of ‘Right people, wrong place?’, analysed 659 organisations of varied size and scale across 11 sectors and subsequently suggested that employers can make major performance and productivity improvements by taking a more strategic approach concerning where they choose to place their premises and their people. Furthermore, the report goes on to claim that “organisations with the closest alignment between their geographical talent footprint and market opportunity tend to be most productive and profitable”.

In order to reach the aforementioned conclusions, the task was to accurately validate and quantify the value of maximising the alignment between workforce location and market opportunity. The authors of the report achieved this by combing their survey’s insights with a combined analysis of current and projected industry market performance from EY and also LinkedIn’s own insights from more than 530 million members.

Dennis Layton, EY’s Global Deputy Leader of People Advisory Services (PAS), commented, “The ability to quantify the opportunity that individual organisations have in optimising their talent footprint is a unique and important insight. It helps cement the notion that organisations that better connect their global workforce strategy to their global market opportunity, in terms of an end-to-end talent management and mobility approach, can drive huge benefits in terms of both productivity and profitability. This talent-to-market alignment helps organisations that are currently running behind the pack see a clear opportunity to capture growth by focusing their efforts on more strategic workforce and talent planning.”

The report also found that on top of an increase in productivity, companies which were successful in this regard also tend to achieve faster growth; to put figures to that claim, organisations in the top quartile for improving talent-to-market alignment between 2013 and 2016 reportedly achieved profit growth that was an average of 7.8% higher than those in the lowest quartile.

Dennis Layton concluded, “This research provides a clear economic imperative for more trade and mobility of the right people to the right places, rather than less. Those organisations that focus on growth-shoring to ensure that the right executive, marketing and sales, product development, research and other talent categories are better matched to global market opportunities will do a better job of capturing share in those markets.”


Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor as he continues to expand his horizons.
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