There has been something of a minor ongoing debate regarding whether conference calls and other similar communicative apps and technologies can ever truly replace face-to-face interaction in the business world. Such applications are praised for the ease at which they allows colleagues and/or clients to communicate at a moment’s notice from wherever they may happen to be, but are they really a viable substitute for actual human interaction?

According to newly released research from Polycom, that may depend on the worker, or more specifically their age group.

Polycom’s research aimed to stress the importance of employers gaining a thorough understanding of the changing needs and habits of the workforce as millennials enter the working world en-masse, and clearly shows that when it comes to productive conference calls, those aged 25-34 seem to have the upper hand.

For example the research revealed that those aged 25-34 are more likely to have participated in a conference call without diverting from business from: a garden (21% compared to just 15% of 45-54 year olds); a taxi (23% compared to a tiny 2% of those aged 55+); a train (28% compared to 14% of 45-54 year olds); or a bus (15% compared to 8% of 34-44 year olds).

Millennials are also the most likely to be successful with such technologies, as evidenced by the 18% of 25-34 year olds who have won new business over a conference call; this is compared to just 5% of 45-54 year olds.

Tim Stone, vice president of Worldwide Revenue Marketing at Polycom, commented, “The workspace is evolving fast. The UK workforce is getting ever more mobile and workplaces more flexible, with two-thirds now working from disperse locations at least once a month.

“Millennials expect their employers to provide collaborative communications tools to enable them to be productive wherever they are, and our data suggests that collaborative working is something they excel at.”


Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor as he continues to expand his horizons.
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