If you work in an office, it’s likely the only people who regularly spend time there are employees and clients; not members of the public, right? But what if you did; what if you opened up your workspace for tours, for members of the public to come and have a nosey?

While it sounds quite unusual, CEO of Blinds.com Jay Steinfeld calls this idea ‘the coolest thing you [could] do for your brand this year’; here’s some benefits of hosting office tours.

Comparative to…

Office tours could work in the same way as tours & visits for prospective students, hosted by universities and other educational institutions. These visits are available to be informative, persuasive, help students make their choice and allow visitors to really get a feel for the place.

Universities and colleges essentially shout ‘look how great we are, look how proud we are, choose us’ when hosting open days and visits, and this is similar to the message you’ll send out if you host office tours; you’ll allow visitors to grasp the atmosphere of the space and what your company is really all about.

A well-designed office space, positively contributing to employee well-being and productivity will send out all kinds of good messages out to visitors, boosting your company image and perception from others.

Attracting talent & business

The office tours you host can open up a world of possibilities; anyone could come along.

Firstly, hopeful job-seekers who are looking to apply to your company may attend a tour before applying to see the workspace and experience your company culture; if the space and approach you portray is one they find attractive, you may have applications coming your way left, right and centre.

Another visitor may enter as a curious member of the public and leave wanting to work for you; if your workspace proves to be desirable, these tours can really attract talent.

These curious members of the public could also be potential clients who leave the tour wanting to collaborate and work with you. An attractive, productive workplace and the pride shared by you for the company and office are sure to reel clients in.

Pride

Lastly, if people are visiting the office, it’s likely that employees and everyone involved in the company will carry a sense of pride; especially when the tours are frequent and full. It’ll also encourage the space to be well looked after, clean, and prompt discussion on how to make the space even more aesthetic and functional, amongst both employees and visitors.

The sense of pride that you portray to visitors will send positive messages about your company, work ethics and team morale, again potentially attracting new staff members or clients.

Steinfeld comments on how beneficial office tours can be;

“Is it that we design our office just to impress guests?  Absolutely not!  But knowing the dual impact that office design decisions have on both office tour visitors and everyday visitors (our associates) keeps us creative and thinking big.”


Laura Sewell

An aspiring journalist, Laura is our Content Writer.  Pop-punk gig-goer and drag queen enthusiast, Laura is working her way into the industry with a love of writing about anything and everything in tow.
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