As each new generation enters the working world, they bring with them their own unique set of requirements and expectations. Failure to accommodate this shift may result in your company losing staff at an increased rate, or even failing to attract the necessary talent in the first place.

The latest pool of workers to enter the professional world consists of those known as ‘Generation Z’. Following on from the technological shift that came with the introduction of Millennials into the workplace, these individuals are remarkably assured about what they desire from a job or career, and as such are prone to some rather snap judgements.

This is evidenced by a recent study reported on by Business Matters Magazine, which reveals that approximately two-thirds of Generation Z make the decision as to whether they would like to work for a company in just five minutes, with many of them requiring just a fraction of that short time-span.

The report offered further detail as to the motivating factors behind their decision, revealing that approximately one in five will base their judgement on the job advert itself, while a further 19% will decide based upon the company’s website. Overall, nearly half of Generation Z job applicants will make their decision before they even reach the interview stage.

For those between the ages of 18 and 23 specifically, technology is seen as highly important deciding factor, with two-thirds of such respondents asserting that up to date technology is important or very important in allowing them to work effectively. 30% state that such modern technologies are in fact vital.

Flexible working is also high on the agenda; many actually consider the offer of flexible working arrangements to be among the main attractions of a new job, while approximately one-third of respondents indicated that they would not apply for a job at all if flexible working was not an option.

The report did also indicate some slight differences between the male and female working populations of Generation Z, generally speaking of course. Apparently, men are far more likely to base their decision regarding a potential employer on the initial job description, whereas women are most likely to make the judgement after meeting a few of their potential colleagues. Men are also more likely to make a snap decision, with a quarter of Generation Z males doing so in 30 seconds or less, compared to just over one in ten women.

Jason Downes, Managing Director for conference call company Powwownow, commented on the report, “UK businesses need to appreciate that the new generation entering the workplace expects different things from their employers. They make decisions much faster, which therefore puts employers under increasing pressure to positively market their workplace to candidates - beyond just pay.

“With talented prospective employees making a decision in less than five minutes, employers need to tailor their approach or risk losing out on a pool of talented young digital natives.”


Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor as he continues to expand his horizons.
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