In an office environment, a touch of luxury, tastefully used, can do wonders for the perception of your company and brand as a whole. In the world of cars, one of the leading brands in luxury is Ferrari, long-known for elegant design and spectacular performance. So, how about combining the two? This is the aim of Ferrari’s newly launched Cockpit Office Chair.

Styled by the experienced team at the Ferrari Design Centre, the Cockpit chair carries an aesthetic based upon recent Ferrari models such as the 812 Superfast and the LaFerrari Aperta, whilst the materials, shades and finishes are lifted out of the Scuderia, Classica, and Inedita lines. The Cockpit Chair is available in two versions: a high-backed ‘President’ model, which keeps the design elements of the racing seat inspiration intact, and the more refined ‘Executive’ model, which incorporates design themes from the automotive industry whilst dialling them back for the office scene.

The chairs are to be produced and distributed by Italian furniture makers Poltrona Frau, who have been responsible for upholstering the interior of Ferrari models since the 80s, proving themselves both in terms of the provision of high-quality products, and a thorough understanding of the Ferrari brand.

The chairs themselves are comprised entirely of the same materials found within the company’s renowned supercars, with the exterior shell being comprised of carbon or alutex (a form of aluminium glass fibre), depending upon the customer’s preferences. A customisation service is also available, allowing customers full choice of materials and colours.

Alongside their reputation for quality and performance, Ferrari is also known for steep prices, and this latest product is no exception to that rule. For the ‘President’ model, customers will be asked to hand over a whopping 10,000 euros, whilst the cheaper ‘Executive’ variety will still set you back 7,500 euros. You could genuinely buy a car for less than the price of one Ferrari-branded seat. Ridiculous pricing aside, just about anything carrying Ferrari’s famous prancing horse logo seems to achieve some level of success, and as such I would expect this latest venture to be no different.

Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor in an attempt to expand his horizons.
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