When it comes to selecting a new office building, one of the most influential factors is location. Will your office thrive in the lush, quiet countryside away from the bustling city, or is the bustle all that’s worth living for? It turns out that location, while ultimately up to the person paying the rent, should be determined in part by worker preference.


A team of business-minded entrepreneurs will get more energy pounding the pavement of the concrete jungle than they would gazing over a grassy field. Every city can be counted on for a few things: easy access to food, coffee and people. The amenities of city living cannot be understated; nothing beats a lunch from the local cafĂ© or indulging in an afternoon pick-me-up from your favourite coffee shop. Effortless food and drink is all well and good, but access to people is the most valuable of these resources.  

Employees – By nature, cities are highly concentrated, housing hundreds of thousands of people within their berth. Setting up shop within a city automatically taps into this network, which includes large concentrations of professionally qualified people. Businesses in urban settings can pick and choose their employees as they are more likely to be flooded with applicants than those in rural settings. Once exposed to the city, people are inclined to search for employment within its limits making it a cinch to find employees interested in long-term positions.

Clients – Whether your business is B2B (business to business) or B2C (business to consumer), a central location in the city will facilitate easy access to clients. Discussions can be held over lunch and new ideas pitched over morning coffee. Much can be gained from face-to-face interactions that are completely absent in digital communication. With continued interaction a personal relationship develops alongside the professionalism, encouraging an open line of communication making it easier to exercise influence. When physical distance is not a factor, relationships are more easily formed.

Growth – Cities allow unlikely people to rub elbows. When in close quarters, forming connections with others who understand your brand identity is just that much simpler to do. Having a network of people who understand your company’s message will automatically give your business more exposure. These people have their own professional networks, and they may just mention you. Generating interest in your brand is the key to reaching potential clients and the world at large. Additionally, urban environments foster capital opportunities. Angel investors and venture capitalists are more likely to look for new investments in the city.

No Love for Lines

Img: Edinburgh Architecture
Constant crowds go hand-in-hand with cities, making it frustrating to navigate the busy streets. People clog up public transport and commuters cram the roads full to bursting. A rural location saves people from having to suffer through the traffic-filled streets, but an office in the country will have a harder time drawing qualified, long-term employees. Attaining proper connectivity and technological staples can pose a challenge in some rural offices. Low-tech amenities and difficult commutes can scare off potential employees.

As of 2010, the majority of the world’s population was residing in cities when 100 years ago, a mere 20% of the population lived in urban environments


Jacqui Litvan

Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver).
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